We’re a studio for creative brand builders and risk takers on a mission to create iconic clothing brands.
Projects
Brands we build
We don’t just launch brands, we guide founders through the journey.
From vision to impact, we elevate the ones ready to fly higher.
Jack Archer
Modern menswear built with technical fabrics for effortless fit, everyday ease, and lasting performance.
Homiés Marbella
Effortless luxury, streamlined production: elevating Homiés Marbella’s craftsmanship to new heights.
Mōi & Sass
Understated luxury leather goods, handcrafted to elevate everyday style with timeless, sustainable design.
Nikben
Contemporary leisurewear brand designed for relaxed living and everyday versatility.
View more of the brands we work with.
Jack Archer
Modern menswear built with technical fabrics for effortless fit, everyday ease, and lasting performance.
Homiés Marbella
Effortless luxury, streamlined production: elevating Homiés Marbella’s craftsmanship to new heights.
Mōi & Sass
Understated luxury leather goods, handcrafted to elevate everyday style with timeless, sustainable design.
Nikben
Contemporary leisurewear brand designed for relaxed living and everyday versatility.
Check out all the brands that have taken off thanks to our thrust.
Process
The Blueprint
Every iconic brand follows a journey.
At Apparel Labs, we guide you through a creative, strategic, and production flight plan designed to take your idea from concept to industry impact.
01 Boarding
Discover
Undestand the brand.
We explore your vision, audience and goals to uncover opportunities and set the foundation for the collection.
02 Route
Define
Shape the strategy.
We shape your brand position and product strategy, creating a clear direction for design and development.
03 Altitude
DEVELOP
Bring ideas to life.
From fabric research to 3D visuals and sampling, we refine fit, feel and finish until every detail is aligned.
04 Landing
DELIVER
Make it real.
We manage production, quality control and logistics with precision, so your collection performs, resonates and scales.
APPAREL LABS:Where clothing brands take off
ABOUT US
Meet the studio
Behind every successful flight, there’s a crew.
Ours is global, creative, and deeply committed to turning visionary ideas into iconic fashion brands.
Co Founder
—Philip Schneider
After graduating university in Boston in 2008, in the midst of the largest financial crisis the world had seen since the 1930s, I was completely lost on what to do next. The job market was in shambles. I had lived my whole life between England and Chile, and at that point neither seemed like viable options to go back to.
After analysing all of my options, I came to the realization that China was growing at nearly 10% that year, while the rest of the world seemed to be contracting. I signed up to a 6-month language course and a couple of weeks later was on a flight to Shanghai.
Co Founder
—Philip Schneider
Co Founder
—Justin Rocamora
12 years ago, I arrived in Shanghai without a clear idea. I heard about China’s impressive economic growth and that was enough said for me.
Having studied Business and communications and having lived in five different cities around the globe made my transition relatively smooth. Once I met my business partner with a similar background the mission became clear to us, we would act as a connector to companies and people who wanted to import from China, offering a western service, while limiting their risk, and obtaining all the benefits of doing business with China.
Co Founder
—Justin Rocamora
Co Founder
—Justin Rocamora
12 years ago, I arrived in Shanghai without a clear idea. I heard about China’s impressive economic growth and that was enough said for me.
Having studied Business and communications and having lived in five different cities around the globe made my transition relatively smooth. Once I met my business partner with a similar background the mission became clear to us, we would act as a connector to companies and people who wanted to import from China, offering a western service, while limiting their risk, and obtaining all the benefits of doing business with China.
Head of marketing
—Gemma
Co Founder
—Justin Rocamora
12 years ago, I arrived in Shanghai without a clear idea. I heard about China’s impressive economic growth and that was enough said for me.
Having studied Business and communications and having lived in five different cities around the globe made my transition relatively smooth. Once I met my business partner with a similar background the mission became clear to us, we would act as a connector to companies and people who wanted to import from China, offering a western service, while limiting their risk, and obtaining all the benefits of doing business with China.
Ecom Dev manager
—Carla
Co Founder
—Justin Rocamora
12 years ago, I arrived in Shanghai without a clear idea. I heard about China’s impressive economic growth and that was enough said for me.
Having studied Business and communications and having lived in five different cities around the globe made my transition relatively smooth. Once I met my business partner with a similar background the mission became clear to us, we would act as a connector to companies and people who wanted to import from China, offering a western service, while limiting their risk, and obtaining all the benefits of doing business with China.
Ecom Dev manager
—Carla
Co Founder
—Justin Rocamora
12 years ago, I arrived in Shanghai without a clear idea. I heard about China’s impressive economic growth and that was enough said for me.
Having studied Business and communications and having lived in five different cities around the globe made my transition relatively smooth. Once I met my business partner with a similar background the mission became clear to us, we would act as a connector to companies and people who wanted to import from China, offering a western service, while limiting their risk, and obtaining all the benefits of doing business with China.
COO
—Patricio
Co Founder
—Philip Schneider
After graduating university in Boston in 2008, in the midst of the largest financial crisis the world had seen since the 1930s, I was completely lost on what to do next. The job market was in shambles. I had lived my whole life between England and Chile, and at that point neither seemed like viable options to go back to.
After analysing all of my options, I came to the realization that China was growing at nearly 10% that year, while the rest of the world seemed to be contracting. I signed up to a 6-month language course and a couple of weeks later was on a flight to Shanghai.
Co Founder
—Philip Schneider
Co Founder
—Philip Schneider
After graduating university in Boston in 2008, in the midst of the largest financial crisis the world had seen since the 1930s, I was completely lost on what to do next. The job market was in shambles. I had lived my whole life between England and Chile, and at that point neither seemed like viable options to go back to.
After analysing all of my options, I came to the realization that China was growing at nearly 10% that year, while the rest of the world seemed to be contracting. I signed up to a 6-month language course and a couple of weeks later was on a flight to Shanghai.
Co Founder
—Philip Schneider
COO
—Patricio
Head of purchasing
—CINRAY
Head of R&D
—Hanson
Ecom Dev manager
—Carla
Financial director
—Rachel
Head of marketing
—Gemma
Co Founder
—Justin Rocamora
Twelve years ago, Justin arrived in Shanghai drawn by China’s rapid economic growth. With a background in business and communications and experience living in five global cities, his transition was seamless.
After meeting his business partner, they defined a clear mission: to connect companies with China, offering a Western-style service that reduced risk while unlocking the benefits of sourcing from the country.
The brand he’d steal the wardrobe from: Balenciaga – unapologetic luxury, oversized silhouettes, and streetwear at couture scale.
CEO
Justin
Co Founder
—Philip Schneider
Philip is an entrepreneur with nearly 20 years of experience building businesses from the ground up.
He is driven by problem solving and by supporting clients in transforming ideas into well executed, market ready products. He values being involved across the entire process, from the initial concept through to a finished product.
The brand I’d steal the wardrobe from: Homiés Marbella – effortless confidence, sun-faded cool, and everyday luxury with attitude.
CCO
Philip
Co Founder
—Justin Rocamora
Patricio oversees product development and manufacturing operations at Apparel Labs, working closely with design teams and factory partners across Asia.
He focuses on turning creative visions into well-executed products while keeping timelines on track and quality standards high.
The brand I vibe with most: Loro Piana – understated quality, timeless design, no fuss.
COO
Patricio
Co Founder
—Justin Rocamora
Carla leads Product Development at Apparel Labs, managing the full process from concept through design, sampling, sourcing, and production. With over a decade of experience building and scaling consumer brands, including award-winning launches and major retail rollouts, she brings a commercially minded approach to creating products that perform.
The brand I’d steal the wardrobe from: Elisabetta Franchi – super chic, feminine, tailored – and a little bit extra!
Head of Product
Carla
Co Founder
—Justin Rocamora
Kristen has spent over a decade shaping products and collections for leading global fashion brands, bringing both creativity and precision to her work.
She’s passionate about making the design journey enjoyable and collaborative while delivering modern, thoughtful products clients feel confident in.
The brand I vibe with most: Loewe – artisanal, imaginative, deeply connected to craft.
Head of Design
Kristen
Co Founder
—Justin Rocamora
Gemma is an experienced brand marketeer with a strong background in full-funnel marketing, leading large-scale launches from ideation through to execution.
She thrives in fast-paced environments, bringing a sharp analytical mindset alongside strong prioritisation and organisational skills.
The brand I’d steal the wardrobe from: Chanel – classic silhouettes, modern femininity, and a legacy that never goes out of style.
Head of Marketing
Gemma
Co Founder
—Philip Schneider
Ana moved to London seven years ago, gaining industry experience while studying Fashion Management and Marketing.
Passionate and creative, she brings bold, outside-the-box ideas to every project, combining vision and strategy to deliver modern, impactful products.
My fashion soulmate brand: Jacquemus – sunny, playful, and beautifully minimal.
Project Coordinator
ANA
Co Founder
—Philip Schneider
Paulina enjoys being part of the creative journey, helping explore concepts and refining ideas into thoughtful outcomes.
She uses her digital skills to help clients visualise their products and bring early concepts to life.
My fashion soulmate brand: Miu Miu – sweet but rebellious, classic with a twist.
Assistant Designer
Paulina
Co Founder
—Philip Schneider
With 25 years of experience in administration and accounting, Susana has had the privilege of working with a variety of companies, honing her skills in delivering smart, high-value solutions that keep operations running smoothly.
The brand I’d steal the wardrobe from: Celine (Phoebe era) – intelligent, minimal, and timeless.
Head of Finance
SUSANA
COO
—Patricio
Head of purchasing
—CINRAY
Head of R&D
—Hanson
Ecom Dev manager
—Carla
Financial director
—Rachel
Head of marketing
—Gemma
About us
The Vision
We build the brands that will define the next decade.
We are an international team of designers, developers, and product specialists united by sharp commercial instinct and the discipline to execute with precision and speed.
At Apparel Labs, we don’t follow the industry. We shape it.
From concept to creation, we partner with ambitious founders and established labels to design hero products, elevate collections, and engineer the pieces that become a brand’s legacy.
This is where instinct meets expertise.
Where global perspective, technical mastery, and uncompromising taste converge.
Where your next iconic product begins.
Fueled by creativity,ambition and a belief in what is possible.
Your brand’s next chapter starts here.
Discuss Your Project
We are committed to supporting you and addressing any questions you may have at every stage.